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PayPerPlay - Trick or Treat?

A new advertising system is rolling out over the net these days, promising all webmasters payment for all visitors to their sites. Is this something we should be jump onto - or is it better to add the "wait and see" attitude? Let's have a lok at the PayPerPlay opportunity.

PayPerPlay is working by playing an audio ad of 5 seconds for each visitor to a web-site. There is no click or other actions required from the visitor, and the web-site owner will get paid a certain amount for this ad - very similar to the way they get paid from Adsense. A pricing system will also be established with same similarities to Adsense.

One more important thing to mention is that you will not break Googles rules by running this ads on the same site as you have Adsense-Ads.
This could of course be a case in the future, but I would find it rather strange as they then would have to introduce regulations towards a lot of todays web-sites and their content.

Audio Ad you may ask? Well - People using the internet no longer only reads - that's for sure. With the evolution of YouTube and different socializing sites, the more and more common use of video - and audio content on all sorts of web-sites and last, but not least, the rapid technical development of the computers. More and more people are surfing with "all systems on". (Who knows anyone that surfs with "show images" disabled anymore? - or have ever heard about it?)

The system is not absolutely new - in fact it have been in business for 2 1/2 year, and are already installed on 550 000 + websites and serving 66 000 advertisers.

So how much will you get paid per ad - and just as important - How much can you make?
Well - there is no fixed rates so the promo site gives examples calculatiing with 2.8 cents per play.
In case this will be true values it is quite simple to see that this sums up to significant values.
Given Your own site have 10 000 visitors a month - .028x10 000x25%=70USD
You have referred a few sites which have 200 000 visitors all together per month: .028x200 000x5%=280USD

Not bad if I may say so.

PayPerPlay must be seen as an offspring of NetAudioAds (TM), but it bring something new to the market in ways of opening up an affiliate program where you can join for free and promote the system towards other webmasters and thus profit from their traffic too. This part of the opportunity is only open until February 2008, where the affiliate program will be closed and only existing members will be allowed to promote it.

It is not simple to conclude for sure at this early stage in the process. The system does not go truly live before February 2008 and what profit the web-site owners will get for their traffic is still in the open. As far as I can see - there is a very limited downside in joining and quite a huge upside - especially if you have huge traffic sites - or work the system as an affiliate.